This French Coastal Decor Trend Is Showing Up Everywhere—And You Don’t Need a Beach House to Try It

Trends have a way of becoming caricatures of themselves, and the beach house aesthetic is a prime example. What was once considered cute and kitschy in the best way—worn wooden signs that read “beach house” in all caps and an abundance of navy-and-white color palettes—now reads a bit “souvenir shop.” Today, the chicest coastal aesthetics are far more nuanced. Coquillage, specifically, does all the above, channeling the coast without relying on nautical clichés. 

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