The Rise of the Cowboycation: Western Getaways Take the Reins

Unless you’ve been living somewhere without cell reception or streaming service, you’ve no doubt been exposed to the proliferation of cowboy culture. From emblazoned boots strutting down the runways to country music going mainstream to Yellowstone captivating viewers on the small screen, “cowboy-core” is fueling the zeitgeist. 

Cowboycations (a newly minted portmanteau that doesn't require further explanation) are one of the biggest travel trends of the year, with vacationers saying yeehaw to Western adventure. These types of trips give travelers (yes, even dyed-in-the-wool city slickers) the chance to dress the part—the boots, the cowboy hat, the denim everything. But beyond that, there are skills to be learned and culture to be appreciated. After all, being a cowboy isn’t just a costume; it’s a career and, more than that, a way of life for generations who have lived and worked the land. 
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